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Budweiser has just come to the top of the premium beer segment in Brazil. The brand is down in the us. The beer tastes generic. Around 40% of its composition is rice.

And even then passed the Original Heineken and 13.1% and today has a market of $ 3 billion.

How? With great distribution, a lot of propaganda, pint of gringa and precinho Bao. Budweiser is Ambev/Inbev, same of Brahma, Skol, Antarctica, etc. Therefore, all points of sale of Brazil. Ambev has a lot of bullet to announce, and to sponsor shows like those of Madonna, Lady Gaga, Britney Spears.

Hired the UFC Fighter Anderson Silva, Brazilian that stifles us, to be poster boy. I imagine that none of them consume a milliliter of Budweiser, considering its contents and fat bank accounts. But it is marketing, the u.s. business are business, and the Bud is canned America.

If you want to read my pennies on what Budweiser has to do with the death of Steve Jobs and the decline of the american way of life, goes down better with a cold.

Never in this country if drank so much beer, sure sign international and increased purchasing power: in 2012 were 13 billion litres, the total revenue of $ 62 billion. Total hegemony of Ambev, some large dogs entering the baiting, and more and more space for many small, local competitors, wise guys.

Is India Pale Ale, Stout and Amber with some ease in large supermarkets and bars local and European, hipsters, guys and good. Columnists are in harmonization of beers. The swamp was chic.

Run around red truck with the Budweiser logo, and the tagline Great Times Are Coming. Is the chorus and title of jingle sung by Will.I.Am of the Black Eyed Peas, in launching the beer here. Means God bless America, but Brazil also be proud of its new phase of big country. Was the strategy from the beginning: sell the Bud for the Brazilians who now has some more real. You can also drink American beer! And a precinho friend $ 2 or more.

Not me or my buddies. I have a friend who only takes beer cool. Gains well and spends well; not Brazilian beer comes near or on the beach. I have no courage or clout to drink all the time with him, sipping Belgian and Czech hectolitres of as if espoucasse a glass or can. Is a quarterly status and look there.

In common, we abhor the Budweiser, and on second thought don’t know who short. Has the worst-a Bud Light! I, well, I enjoy the classudas. But in practice I’m just another brasileirinho, a rice-and-bean drinker. To my brejinha the end of the day, bars and tents, a Skol redondinha resolves, an Original bottle and is made the joy. Both, do what, Ambev …

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Image courtesy of Dawn Huczek

Nov 16

Beer Festival Starts This Friday

By News On Portuguese Beer

From this Friday, will be going on the 8th edition of the Mountain Beer-Beer Festival in the Serra do Caparaó-promotion of Caparaó Park Hotel and restaurant Gourmet Resort.

The event takes place at the restaurant, with programming from the day 16, Friday, with an evening of suggestions for harmonization, Eisenbhan beers, premium craft beer over Brazil’s award-winning chef’s menu and Eliacir Fernandes.

On November 17, Saturday, the evening will be enlivened with typical songs packed by The Germans, German food menu accompanied by Bavarian Premium beer and Heineken, soda and water included.

The hotel offers packages from day 15/11, with full Board in double apartments from R$747,00 per person, including Saturday night, with drinks included (water, soft drinks and beer).

To participate in the event without hosting, the value will be $ 150.00 per couple, which can be booked and confirmed on the phone (32) 3747-2559 or Manhattan boutique Versalle,.

More information: www.caparaoparquehotel.com.br

Image courtesy of gingerpig2000

Oct 11

Since Beer Imperial Proposes Excellence

By News On Spanish Beer

Imperial, argentina Premium beer, landed squarely in the pole through the union with one of the most prominent sport at national and international level, the team La Dolfina-Hope Funds Polo Team, widely recognized by the level of its players and the quality of their horses. Imperial beer will be sponsor this season of La Dolfina in all your presentations and official tournaments.

Dolfina, a perfect team with 10 goals handicap in every one of their players, was founded in 1997 by Adolfo Cambiasso and has managed to position itself as the best team of the Decade for their sporting achievements.

It has a long history of successes, among them having won the Argentine open in six opportunities. Excellence, effort, dedication, care and passion for this sport are values that the La Dolfina team has been able to project through their successes. These values are perfectly together with the brand, since beer Imperial proposes excellence, care, passion and dedication to develop specialities.

Imperial beer chose to accompany La Dolfina identifying with this unique set of distinctive, fundamental values to achieve a high quality Premium and authentically Argentina beer.

This season beer Imperial accompanies La Dolfina in its path by this distinguished and traditional sport, supporting the team in the triple Crown Argentina that brings together the open of turtles, Hurlingham and Palermo.

Excellence distinction and dedication are some of the values that he rescues Imperial beer and share proudly with La Dolfina.

Imperial, developed by CCU Argentina, is the only beer Premium Argentina that has a rich and extensive experience in our country offering consumers high-quality beers carefully made from the finest selection of ingredients.

Image courtesy of MJ/TR (´･ω･)

Sep 06

Beer Styles

By News On Portuguese Beer

Two premium beer brands of the company are used in specialization courses that aims to broaden the horizon of sommeliers.

The Eisenbahn and Baden Baden, special beers from Schincariol, are used as study tools in courses offered by the beer Institute. Founded by Kathia Zanatta, Alfredo Ferreira and Estácio Rodrigues, the place is the first brewery of the country school with focus on specialization of beer sommelier.

Today, Schincariol has the most complete portfolio of premium beers in the country. Thus, contribute to the formation of new professionals and also have our line as a reference in this innovative Institute is for us an acknowledgement and also confirms our trajectory of success over the past 73 years, says Fabio Bax, expert of special beers from Schincariol.

Sanctioned by the Brewers Association, the Institute aims to broaden the horizon of the sommelier, through courses that bring a greater depth of content. We want to disseminate further the brewing culture in our country, through the sommelieria, empowering and training our students, both in theory and in practice, says Kathia Zanatta, partner and associate professor of the Institute.

The first course will be for postgraduation in beer styles, suitable for the professional who is seeking theoretical and technical updating and deepening. In this first course, the newly launched Eisenbahn ten years and the beers Eisenbahn Strong Gold Ale, Eisenbahn Dunkel and Eisenbahn Lust will be apreciated by the students, who will be able to identify what each drink has intensity, complexity of flavors, refined aroma and full bodied liquid. The participant will receive the title of master in Beer Styles at the end of the course.

Eisenbahn Ten years limited edition beer specially designed to celebrate the tenth anniversary of the brand. Unprecedented in the country, the drink is the first style of Bock Doppel clear that uses Woody notes of French oak in its composition. Has a noticeable bitterness, taste mild, citrus notes of hops and balanced flavor. (7.2%) alcohol content

Strong Golden Ale is golden and high alcohol content. This powerful beer presents in its flavor notes of hops and alcohol, as well as spices. The special yeast for this type of beer of high fermentation produced for hundreds of years comes straight from Belgium. (8.5%) alcohol

Dunkel is blackened with roasted barley malt and not with Caramel or dyes, which gives it aroma and taste. With bitterness and body more pronounced, combines with feijoada, pork, sauerkraut, roasted meat and Chinese food. (4.8%) alcohol

Lust is the first beer produced in Brazil by method champenoise. After normal fermentation and maturation within the brewery, the fluid is sent to the winery, where for three months and goes through the process of production of champagnes. It has fruity aroma and refreshing taste. It is ideal as an aperitif or to accompany inputs and desserts. Combines with large celebrations. (11.5%) alcohol

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Aug 17

Bavaria Beer

By News On Portuguese Beer

Digital platforms are designed to engage the consumer brand with the spirit sertanejo.

After the redesign of their packaging and recipe, Bavaria, beer from friends, innovates once again, now in the digital landscape, with the launch of a new web site and Fan Page on Facebook. With these news, fans of the brand will have access to all information about the steps of the circuit Rodeo Bavaria, and can also learn more about the new product revenue.

The electronic space still account with the blog “News Hinterland”, that weekly brings news about the world swing, with news about artists, application tips and even country fashion.

To speak to your audience effectively, to Bavaria, in partnership with Yahoo, also launches project ‘ Yahoo Internet cafes ‘, developed in partnership with Internet cafes and Internet cafes throughout the State of Goiás. To browse the network in one of the Internet cafes, the user is faced with a piece that highlights the new beer recipe, with creamier foam, indicating that the new Bavaria is present in a bar near your region.

All values of Bavaria are highlighted on the content of the site and Facebook page, seeking to bring even more of your consumers the brand essence as “the beer of friends”. The planning and development of actions were done by Talent Agency.

To learn about the new digital platforms of Bavaria access the addresses:

www.bavaria.com.br

www.facebook.com/CervejaBavaria

About HEINEKEN brewery

The HEINEKEN brewery was formally created in Brazil in May 2010, after the acquisition of FEMSA’s beer Division Group. Based in São Paulo, is a subsidiary of HEINEKEN NV, one of the largest breweries in the world. In the country, the company generates about 2.3 million jobs and has eight breweries located in Jacareí (SP), Araraquara, SP, Gravataí (RS), Ponta Grossa (PR), Cuiabá (MT), Feira de Santana (BA), Pacatuba (EC) and Manaus (AM) with total production capacity of 20 million hectolitres. Are produced and marketed in the country the following products: Kaiser, Heineken, Bavaria, Xingu, Sun SUN, Premium, Summer, Kaiser Bock, Premium Gold, Bavaria, Bavaria without alcohol and Santa Cerva. The company imports the Dos Equis beers, Mexico, the Netherlands, the Amstel Pulse, Birra Moretti, Italy, Edelweiss, Austria, Murphy’s Irish Stout and Murphy’s Irish Red, both of Ireland. International Premium beer brand and valuable in the world, Heineken is present in almost all countries. HEINEKEN International is the largest brewery in Europe, second in the world in profitability and the third in volume. HEINEKEN operates 140 breweries in more than 70 countries, and in 2011 sold 214 million hectolitres. Updated information is available on the homepage of the HEINEKEN brewery: http://www.heinekenbrasil.com.br additional information: http://ww.theHEINEKENcompany.com and http://www.enjoyheinekenresponsibly.com

About Spaipa

Spaipa S/A-Indústria Brasileira de Bebidas-is the manufacturer and distributor Coca-Cola in the State of Paraná and São Paulo and Crystal/mineral water manufacturer Vittalev. In addition to manufacturing, marketing and distribution of Coca-Cola products, the company also markets and distributes the entire product portfolio of Heineken Brazil. Created in 1995 from the merger of three franchises of Coca-Cola soft drinks, soft drinks-Paraná and Rio Preto, Bauru-Sodas and capital contribution of soft drinks of Santos, Spaipa currently, with three soft drink factories located in Curitiba (PR), Maringá (PR) and Marilia (SP), in addition to a unit of mineral water in Bauru (SP) and other five distribution centers installed in Cascavel (State of Paraná), Londrina (PR), Araçatuba (SP), São José do Rio Preto (SP) and Regente Feijó (SP).

Aug 16

Best Beer In The World

By News On Spanish Beer

SANTIAGO.-According to updated figures from the brewing industry, the consumption of this drink per capita in Chile was less than 30 liters per season 7 years ago. Today, this indicator has reached almost 40 litres, representing more than 60% of the consumption of beer in Chile, that has made its sales have increased by 62%, peaking at 680 million litres.

Despite the fact that its commercial value is quite affordable, there are also those beers, premium, whose value far of most budgets. EMOL made a list of some of the 10 most expensive beers on the market, according to the values of national supermarkets and the data of the national brewery, one of the most famous bars in the consumption of this drink, located in barrio Yungay (now closed, until the 30th of this month for remodeling).

To make this list and to make it more comparative, extrapolates all prices to the price per litre.

Bar Yungay Porter guard: An exclusive production of Brewery national branded “Bar Yungay”, this version type Porter has been two years of guard. It is a beer black with 5 ° of alcohol with chocolate and coffee notes and matured in oak. Your purchase is exclusive and only sell this place once this month, at a price of $10,000 in its 750 cc version. (Value per litre: $13,333)

Coopers: 5.8 °, this version of Sparkling Ale Beer comes directly from Australia in a 375 cc presentation. Without additives or preservatives, this premium beer has a value in the market of $9.840 considering its price per litre.

Chimera: In its 330 and 750 cc sizes. versions Stout, Imperial Stout, Sparkling Ale and Amber Ale, chimera is a brand of Chilean beer from Quinta Normal and characterized by its premium from pure barley flavors. National brewery, you can find in your bottle of 750 cc, amounting to $5,500. (Value per litre: $7.333).

Gulden Draak: This dark Belgian beer with high alcohol volume is prepared by the Brouwerij Van Steenberge in Ertvelde, East Flanders. In 1998, it won the award for the best beer in the world for its flavor, and today has a cost of $6.653 per litre, and sold in its 750 cc version.

Hertog Jan: The Dutch in their versions Tripel and great Prestige, is orange and light foam. With an alcoholic influence of 5.8 °, this drink can be found in different locations and supermarkets of the country at a price per liter of $5.998, according to the value of your presentation in bottle of 500 cc.

St. Bernardus: A Belgian beer Prior 8, is “noble and delicious,” high fermentation and Ruby purple with a fruity malt with full-bodied flavor. It has an alcohol content of 8 ° and Chile its price per litre is elva until the $5.664 according to your bottle of 330 cc version.

St. Martin: Winner of the silver medal at the cup of beers in America 2011, this “very sensitive and pale amber to the palate” beer has an alcohol content of 7 ° and you can buy in the domestic market in 330 cc bottles. If its value is considered per litre reaches $5.421.

Tübinger: According to the guide of beer, beer Tübinger Honey Ale version, is the best Chilean beer with honey in 2009 and 2011. From Valdivia Paine and 6.5 ° alcoholics, this national product can be purchased in the trade amounting to $5.375 per litre. It comes in 330 cc bottle.

The Trappe: Of the brewery of Koningshoeven, the only Trappist brewery of the Netherlands, the trappe is “a beer Trappist strong and special.” The seasoned character of beer is, among other things, the presence of cilantro. “Of golden color and bitter sweet and fruity taste”. With 8% alcohol and the recommendation to serve at a temperature of 10 °-12 ° C, it is presented in the market in its bottle of 330 cc version. reaching a value of $5.209 per litre.

Kwak Pauwel: The Brewery Bosteels manufacturer of Belgian origin, this is a strong beer and “with a unique taste”. According to experts, the predominant aroma is fruity malt and lightly adulcinado with fruity touches. It has an alcoholic strength of 8.4 ° and you can find in bars and restaurants in its presentation of 330 cc. by $5.148 per litre.

Jul 25

Bottles Of Beer

By News On Korean Beer

OB beer (representative Jean argument) Seoul gangseo-Gu zheng ‘ OB Golden Lager with a love donation to ‘ pass the love rice.

Love rice three months from April Seoul and the metropolitan area, 1,500 major establishments sold in a bottle of Golden Lager ‘ OB ‘ 100 USD per each purchase amount to earn. OB beer employees that neighbors for economic, gangseo-gu, Seoul and the metropolitan area of the city, including a petition and a Welfare Foundation 23 where 10 kg rice 500 tons of rice, about 5 the case-mate directly delivered.

OB continues operating after the release of the Golden Lager has been over whether the ‘ Donate ‘ campaign last year until the Green umbrella of love children’s Foundation was supported through donations. This year, the alienated neighbors rice directly support local municipalities and welfare groups support, glasses. Last quarter, the 330 also love rice held up during the first half of case-mate and Seoul Metropolitan City Office, and 10 kg rice total 830 case-mate with the welfare, approximately 8.3 tons were deposited.

Ms. Prejean Obi beer business “corporate social responsibility to continuously serve the greater sharing and planning practice,” he said.

Released March 2011 Golden Lager ‘ OB ‘ 422 days have been sold 2 billion bottles of beer on the market have stirred up the Golden enough. Recent Korean Standards Association to organise the 2012 premium brand index (KS-PBI), such as premium beer Division 1 top O B ‘ went ‘ forgotten again brilliantly resurrected the brand.

SAE-press fax123@sportschosun.com

Jul 18

Peroni Beer

By News On Korean Beer

[The daily Jung Tae-Sun reporter] Italy premium beer peroni I Estrada to (Peroni Nastro Azzurro, peroni) Lamborghini Gallardo LP550-2 Spider (Lamborghini Gallardo LP550-2 Spyder) should participate in the official beer of the show said on 18.

19, to be held in the Octagon Club of Jiangnan this Lamborghini Gallardo LP550 star show-2 spider with the introduction and colourful event with a fashion show, Dee Jay Ying.

In addition to the representative of Italy Italy’s peroni beer, the icon in the Shimano equipment, Frescobaldi, Aqua wave I, San Pellegrino is also scheduled to celebrate the launch of our new Lamborghini as a partner. Especially as the show’s official beer, peroni has launched the celebrations plans. the atmosphere cheerful

The official “best performance peroni global partner and official show of Lamborghini Supercars as glad to be able to participate and Italy forward” peroni “style and the icon will do their best to meet customers by” he said.

Jul 10

Sapporo Beer

By News On Japanese Beer

　Breweries are quantity limited to release “Sapporo Japan Aya (colorful) PREMIUM fall seafood” cheered for private companies, associations, and Government come together and promote food action Nippon from the 8/29 in convenience stores nationwide.

　This product can then use the 100% Hokkaido rice for consumption expansion of agricultural Japan and using the domestic abundance to the malt and hops. Moreover, the polite term maturity, some with the rare Hokkaido raw wheat as a seasonal realize the soft and mellow taste.

　Use forget in the Japan climate, made a rare domestic malted barley and hops 100% Hokkaido rice as a unique beer of the Japan material based on the. Furthermore, politely long-term matured, some use as a seasonal fall raw wheat harvest that in finishing soft and mellow taste.

The retail price: open price

Release date 8/29

Sapporo beer = http://www.sapporobeer.jp/

Jun 22

Beer Brand

By News On Portuguese Beer

With Felipe Andreoli, Domenico Gatto and Kiko Zambianchi beer well cervejada transforms the online transmission of the games in a new and fun experience.

Next Sunday, June 24, premiere at the sports channel of Earth portal narration well narrated. Created by F.biz, the action will show to users and lovers of football a creatively and fun to follow the games of the Brazilian Championship will not be televised.

To access the address on Earth [http://narracaobemnarrada.terra.com.br/], the fans will have access to the action created by Kaiser especially for the transmission of the matches. The championship games will be narrated in real time by the announcer Domenico Gatto because the bench with the presenter Felipe Andreoli and with singer-songwriter Kiko Zambianchi, both acting as commentators. The differential of the action is in relaxed language of narrations, which combined with interactivity through social networks of the Kaiser and the live recording studio video of Earth, provide an innovative way to follow the matches.

Since its relaunch in November 2011, Kaiser comes with a new attitude. Is a bold, fun and transparent, that seeks to bring a new look on the brewing market. The narration well narrated reflects this new positioning. To add audio, video, and interactivity with the consumer, turns the transmission of internet games in a completely new experience and fun, says Vanessa Barnett, Marketing Manager of Kaiser.

If football and beer were already a good combination, now there will be an even greater connection between these national passions, through a creative action, which comes out of sameness, complete Lisi Kindlein, Creative Director of F.biz.

The action will cover 13 games over 2012 and will allow the fan interaction: posts made on Twitter with the hashtag # narracaobemnarrada will appear on the page of Narration well Narrated and commented by the presenters. The first game to be narrated will be Gremio and Flamengo, at 4:0 pm this Sunday (24).

The coverage will be announced an hour before each match, through sponsored links, Facebook ads, banners and other online media pieces served on Earth portal. Only Kaiser enables the fans follow online the best live and well played games of its time.

Narration well Narrated | Advertiser: Heineken Brewery | Product: Kaiser | Agency: F.biz | Creative direction: Lisi Kindlein | Creation: Peter Bombonatti, Albert Barker, Leo D Andrea, Fabio Barbatto and Alexandre Marcio. | Production: Arthemus and Leonardo Savioli. Steps |Planning: Rodrigo de Marchi and Renato Davin | Media: Camilo Otto, Juliana Horta, Raphael Vignola and Julia Busch | Projects: Vanessa Krongold and Rafael Mota | Attendance: Kika Palhares, Lucio Freitas and Klopstock | Customer approval: Mariana Stanisci, Patrick Flo, Chiara Martini, Vanessa Barrios, Renan Acosta and Andrea Freitas.

The Heineken Brewery was formally created in Brazil in May 2010, after the acquisition of FEMSA’s beer Division Group. Based in São Paulo, is a subsidiary of Heineken NV, one of the largest breweries in the world. In the country, the company generates about 2.3 million jobs and has eight breweries located in Jacareí (SP), Araraquara, SP, Gravataí (RS), Ponta Grossa (PR), Cuiabá (MT), Feira de Santana (BA), Pacatuba (EC) and Manaus (AM) with total production capacity of 20 million hectolitres. Are produced and marketed in the country the following products: Kaiser, Heineken, Bavaria, Xingu, Sun SUN, Premium, Summer, Kaiser Bock, Premium Gold, Bavaria, Bavaria without alcohol and Santa Cerva. The company imports the Dos Equis beers, Mexico, the Netherlands, the Amstel Pulse, Birra Moretti, Italy, Edelweiss, Austria, Murphy’s Irish Stout and Murphy’s Irish Red, both of Ireland.

International Premium beer brand and valuable in the world, Heineken is present in almost all countries. Heineken International is the largest brewery in Europe, second in the world in profitability and the third in volume. Heineken operates 140 breweries in more than 70 countries, and in 2011 sold 214 million hectolitres. [www.heinekenbrasil.com.br].

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