Budweiser has just come to the top of the premium beer segment in Brazil. The brand is down in the us. The beer tastes generic. Around 40% of its composition is rice. And even then passed the Original Heineken and 13.1% and today has a market of $ 3 billion.
How? With great distribution, a lot of propaganda, pint of gringa and precinho Bao. Budweiser is Ambev/Inbev, same of Brahma, Skol, Antarctica, etc. Therefore, all points of sale of Brazil. Ambev has a lot of bullet to announce, and to sponsor shows like those of Madonna, Lady Gaga, Britney Spears.
Hired the UFC Fighter Anderson Silva, Brazilian that stifles us, to be poster boy. I imagine that none of them consume a milliliter of Budweiser, considering its contents and fat bank accounts. But it is marketing, the u.s. business are business, and the Bud is canned America.
If you want to read my pennies on what Budweiser has to do with the death of Steve Jobs and the decline of the american way of life, goes down better with a cold.
Never in this country if drank so much beer, sure sign international and increased purchasing power: in 2012 were 13 billion litres, the total revenue of $ 62 billion. Total hegemony of Ambev, some large dogs entering the baiting, and more and more space for many small, local competitors, wise guys.
Is India Pale Ale, Stout and Amber with some ease in large supermarkets and bars local and European, hipsters, guys and good. Columnists are in harmonization of beers. The swamp was chic.
Run around red truck with the Budweiser logo, and the tagline Great Times Are Coming. Is the chorus and title of jingle sung by Will.I.Am of the Black Eyed Peas, in launching the beer here. Means God bless America, but Brazil also be proud of its new phase of big country. Was the strategy from the beginning: sell the Bud for the Brazilians who now has some more real. You can also drink American beer! And a precinho friend $ 2 or more.
Not me or my buddies. I have a friend who only takes beer cool. Gains well and spends well; not Brazilian beer comes near or on the beach. I have no courage or clout to drink all the time with him, sipping Belgian and Czech hectolitres of as if espoucasse a glass or can. Is a quarterly status and look there.
In common, we abhor the Budweiser, and on second thought don’t know who short. Has the worst-a Bud Light! I, well, I enjoy the classudas. But in practice I’m just another brasileirinho, a rice-and-bean drinker. To my brejinha the end of the day, bars and tents, a Skol redondinha resolves, an Original bottle and is made the joy. Both, do what, Ambev …
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Image courtesy of Dawn Huczek