How is your relationship with Santaolalla? What involvement do with cool beer?
La relationship with Gustavo and Ding Orozco was a matter of fate.
How do see now the industry the beer in the country?
Hay two breweries in the country: one is the purely industrial, with a monopoly very closed and concentrated in a couple of giant firms globally, and the other is the artisan, very atomized and scattered, with little penetration into the domestic market. Anyway, forces are attracting little by little and there are already signs of Union among the actors at the national level. Some are going to grow more than others, but all with the same goal: give people with variations in consumption and teach them that there is another beer. How it changed the world of wine, will do so of beer: who would imagine 30 years ago, when took a wine tourist in a restaurant, it was going to happen what happens today in Mendoza with the development of the wine industry. With beer is going the same and we must take advantage of it. What is missing in Argentina is product development, technology and easy access to the same professional training, but I’m optimistic. He will come.
How do you see that the Mendoza is have been incorporated into the feast of Saint Patrick?
En our case amazed me every day how people know our brand. Obviously, the quality is superlative, but we also had a little luck on the festivals that we do on our farm in Potrerillos; We say that mother nature gives us an important endorsement. The framework is impressive and the Oktoberfest, Celtic Easter or St. Patrick are very beautiful and important festivals in the area. Going for the first time is mesmerized. We wash our brain with a view, music and beer (laughter).