News On Beer

– How is your relationship with Santaolalla? What involvement do with cool beer?

–La relationship with Gustavo and Ding Orozco was a matter of fate.

I think someone pulling the strings of the fate of people. We met on a Sunday went to eat at our small paradise. They fell in love with the beer and thus began the relationship of friendship. Businesses are accessories and we do them between roast and very informal meetings. They are two great people who spare no relationship of friendship, which is always first, rather than the purely commercial. Grossa is a brand we design together throughout several roasts. Provided that it came with a new beer to their estate, they proved and said: “Qué Gros this cerveza”, the rest came alone. Today, after two years, Gros and ReGrosa are two brands very installed in the collective unconscious of knowing people and I have no doubt that, eventually, they shall be as the well-known theme country morning, Gustavo.

– How do see now the industry the beer in the country?

–Hay two breweries in the country: one is the purely industrial, with a monopoly very closed and concentrated in a couple of giant firms globally, and the other is the artisan, very atomized and scattered, with little penetration into the domestic market. Anyway, forces are attracting little by little and there are already signs of Union among the actors at the national level. Some are going to grow more than others, but all with the same goal: give people with variations in consumption and teach them that there is another beer. How it changed the world of wine, will do so of beer: who would imagine 30 years ago, when took a wine tourist in a restaurant, it was going to happen what happens today in Mendoza with the development of the wine industry. With beer is going the same and we must take advantage of it. What is missing in Argentina is product development, technology and easy access to the same professional training, but I’m optimistic. He will come.

– How do you see that the Mendoza is have been incorporated into the feast of Saint Patrick?

–En our case amazed me every day how people know our brand. Obviously, the quality is superlative, but we also had a little luck on the festivals that we do on our farm in Potrerillos; We say that mother nature gives us an important endorsement. The framework is impressive and the Oktoberfest, Celtic Easter or St. Patrick are very beautiful and important festivals in the area. Going for the first time is mesmerized. We wash our brain with a view, music and beer (laughter).

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