Finally summer: closed classrooms, teaching and exams over, and a great desire to enjoy the free time before returning to the “sweaty papers”.
Now in its 8th Edition, the festival “beer and Sound” it is imposed on the Salento as a moment of genuine attention to producing many breweries, in Italy and abroad, with an eye focused on the excellent gastronomy as well.
Ben 100 types of beers, Italian and not, it routes, scenic layouts, meetings with brewmasters, entertainment, dedicated spaces to drink responsibly and safely Guide: here’s the winning ingredients that have guaranteed the 150,000 hits of the last edition of “beer and Sound” (here the link to the official website of the event, where to find contact information and full programme of the event).
Maurizio Zecca, Director of Mebimport, a company dedicated to importing and distributing beer to Leverano (Lecce) for over twenty years, and the event organizer “beer and Sound”, recalled the many craft beer companies who will be attending, about thirty national brands, along with those of Europe and salentini, consecrate Leverano in the Centre of trade between breweries.
“As in Verona takes place annually one of the most prestigious wine fairs, it would be nice to be able to tie the name of Leverano to beers with this appointment,” said at a press conference just Z ecca.
It’s still Maurizio Mint to emphasise the event’s link with the territory: “Through our expertise and continuous professional training imposed by market changes, we try to give direct support to the local economy”.
Recovery of the territory, then as well as raise productivity in local agricultural excellence: the Mebimport, in fact, intends to not only revive agricultural output and return it to prominence as part of the salentine economy, but also counteract the devaluation of many vacant lots, which are increasingly required by multinational companies who aspire to make spaces for the reception of photovoltaic systems.
“A real mission is to improve the context in which we are contributing actively to its economic growth, promoting ethical business models-compatible”, adds the Mebimport administrator. The cultivation of malting barley, start a new wave of development, with the birth of new breweries and new job opportunities in Salento. ”All this is possible,” said with optimism still Mint, “while focusing on excellence that is the precondition for progress”.
And just to set the progress under the banner of excellence is one of the new 2012 Edition of “beer and Sound”: the collaboration to the project of the festival del CNR Dell ‘ Università del Salento, alongside with Mebimport Coldiretti. This collaboration aims at the systematic recovery of agricultural land in Lecce for growing barley varieties intended for the production of top quality beers.
From a video interview with online magazine ilpaesenuovo.it she learns the importance of this unprecedented collaboration of CNR in the initiative. It’s a partnership that will continue even after the end of the festival “beer and Sound”: researchers work in an organic project development “a whole chain of Salento” craft beer, from the cultivation of barley malt production, by organoleptic analysis microbiological analysis, to enhance the nutritive and gustatory features of a product completely “salentino”.
news source: libero.it, ilpaesenuovo.it
image source: birraesoundfestival.com